
lduh !
The suits have been relentlessly dumbing-down TV output in the UK for a
decade or so. I guess they've been doing it longer in the US.
But now they’re beginning to get twitchy about ratings losses. Surveys
in the US have shown that viewers in the 18-34 agegroup are deserting at the
rate of 12% a year. In the 18-24 group it’s a staggering 20% a year !
The execs blame the fall on the availability of computer games and the internet – but
there’s another possibility . . . Could it be that the younger audiences
are getting wised-up to the fact that middle-aged dumb plonkers are feeding
them a diet of feathers and tallow – just like the cows which go into
their burgers ?
The suits could get ratings back up again if they reversed the dumbing trend
- but that needs imagination, creativity, and harder work – which costs
money ( the dumber channels fired most of the expensive imaginative / creative
types years back.)
Much more likely they'll opt for more shows like 'Celebrity Topless
Ladies Football Autosport Extreme Challenge' . . . If they can get
sponsorship of course.
http://www.nytimes.com/2004/03/29/
strike a light
Well, it finally happened. A bit delayed ( it was supposed to come in on
Jan 1st ), but better late than never. It’s now illegal to light up
a cigarette in any public bar in Southern Ireland ( Éire ). The owner’s
of the bar will be liable to heavy fines if they allow smoking, so, in a
way, the Irish government is forcing them to act as unpaid policemen – not
an enviable job.
No such brave legislation for the UK administered north of the island though.
The UK government has had a string of ministers, and even prime ministers,
who have been well and truly plugged-in to the tobacco industry, acting as ‘consultants’ and
board members. Because the industry is so huge, it can afford to make political
alliances and generous donations wherever and whenever they wish. ( including
lucrative grants to ‘independent’ UK universities doing ‘research’ into
tobacco )
Aside from the quasi-corruption, the UK government figured out long ago
that smokers save the country money. Although the smoke-induced healthcare
costs are gigantic, especially with regard to medium-term care of cancer
and emphysema patients – the fact is that on average, smokers die considerably
younger. That way, the government saves a fortune on pensions payouts. Small
wonder then that the government has been reluctant to ban smoking.
The tobacco companies have seen the writing on the wall though, and are
more or less resigned to falling sales in the ‘developed’ world.
But, thanks to the increasing ease with which transnational companies can
trade globally, they’re not overly worried – there are plenty
more lungs to fry. Billions in fact.
http://www.tobacco.org/news/153688.html
scram
NASA have successfully tested their new Scramjet engine
which propelled a half-plane/half-rocket at 5000 mph or so. The engine only
operated for 10 seconds though, which equates to about $23Million per second.
The technology was first proposed fifty years ago, but, not surprisingly,
is hard to realise because the devices can’t be tested in wind tunnels.
Even more unhelpfully , the engines don’t begin to work until they
are travelling through the air at 3000 mph or so. That’s why the NASA version
was strapped to a rocket. ( the rocket, by the way, has a cruising speed
some three times faster than the scramjet )
Media worldwide have been helpfully regurgitating the press releases without
question, and most stories mention that oneday, it might be possible to travel
from, say, London to Sydney in two hours. They seem to have forgotten that
the only supersonic passenger aircraft which has ever operated, Concorde,
has just been scrapped. It never achieved it’s original design-goals
because of the horrendous sonic-booms it created. Exactly the same problem
will face any new supersonic aircraft. ( Rockets, which leave the Earth’s
atmosphere don’t create booms, but the scramjet, which uses oxygen
from the air, can’t get that high.)
So why are NASA, the UK, Australia, Japan and others all rushing
to develop it? Here’s a few clues. The new engine was strapped to a Pegasus™ rocket,
developed to put military payloads into orbit at short notice. The
rocket was strapped to a B52 bomber. The bomber took off from an airforce
base.
Not convinced ? Have a look at some recent aerospace developments to get a
flavour of where the money is . . .
http://www.fas.org/spp/military/program/
Crystal balls up.
The TSA ( Transport Security Administration ) caused an Amercian Airlines flight
to be cancelled on Friday. They had ‘information’ that a suspect
device was aboard the plane. A search was carried out, but luckily, nothing
was found. The inspection did, however, force the flight to be cancelled,
because the crew had exceeded their permitted work-hours.
Nothing too unusual about the story in the current safety-conscious climate
- except that the ‘information’ came from a psychic.
The TSA refused to name the seer or reveal any info about him /
her / it, but we can deduce from the foregoing that the entity concerned
might not be going on a long journey with a tall dark stranger anytime soon – not
on AA anyway.
Source: Associated Press News Service.
Wykehamists wired
If you were trying to think of a high-tech location, Winchester might not
be first on your list. But residents of the city now have access to internet
broadband services – via their electricity supply. Fifty substations
have been fitted with the transponders that send and receive the signals
along the 240V powergrid.
It’s an old technique, and it’s already possible to buy many
devices which use the ‘signals-down-the-powerlines’ trick, such
as baby monitors, burglar alarms etc etc. It might seem counter intuitive
to send data up the same cables which power your cooker, but the wires are
already there, so why not send signals down ‘em.
Only one slight possible problem occurs to me. Power cables radiate energy – bigtime.
There have even been prosecutions in the UK because individuals had been ‘stealing’ electricity
from overhead cables simply by running coils of wire around their houses
and picking up the radiated energy. So, it would seem likely that anyone
with the right equipment would be able to pick up the datastream without
having to physically tap into the cables. In other words, a security level
which is fine for your crying baby monitor – perhaps not so good for
transmitting your credit card details.
I’m sure that the company supplying the service will have thought
this through, and have built-in a bi-directional encryption system which
prevents snooping . . . Oddly though, their ten page close-print ‘terms
an conditions’ .pdf which you are “strongly advised to read
in it’s entirety” does appear to imply that they won’t
accept any liability for anyone hacking into the system. Perhaps I’ve
misunderstood the legal jargon.
Here’s the link. You figure it out.
http://www.southern-electric.co.uk/
solid fuel
Several universities around the globe are racing to develop biofuels for
aircraft. That way, the airlines can exempt themselves from blame regarding
the CO2 their planes generate during a flight. The flavour of the year is
soya oil apparently. Although the jet engines themselves can happily run
on the stuff, there is a big problem – the oil freezes at around 0
degrees C. Since the operating temperature of much of the aircraft’s
structure can drop to –40 degrees at high altitude , normal soya oil
would turn to jelly in the fueltanks.
So, all the universities are struggling to come up with various blends and
distillates which stay liquid at low temperatures. Unfortunately, this is
a wasteful and difficult process, and even the best solution so far still
uses a blend of 60% aviation fuel with the soya.
Er . . . perhaps I’ve misunderstood something, but don’t jet
engines tend to get a little on the hot side when they’re running ?
If you had a problem with fuel freezing, why not just pipe some of the abundant
excess heat through the tanks and keep them warm . . .
Case solved. Next !
Helpfully regurgitated press releases shock.
( Yet another) 3-D display for computers has been announced. This one is
from the Kodak Corp.
3-D displays have been around for decades, and usually feature special LCD
shutter-glasses which alternately switch between left and right images to
give the effect. They work very well, but, of course, all manufacturers would
love to invent a new tech which can work without glasses. Again, there are
ways of doing this, most relying on the old ridged transparent overlay method
beloved by cornflake manufactures since the 1950’s. This lenticular
technique was never very convincing then, and, not surprisingly, still isn’t.
If you were to do a websearch for “floating balls of light” you’d
find links to dozens of news-sites reprinting, almost verbatim, the Kodak press
release for their new invention. The stories all read as though the problem
has been finally cracked, and we’ll all be sitting on our sofas watching
3-D TV in a year or so . . .
If however, you’d like a reality-check, try this.
http://optics.org/articles/news/10/3/15/1/
nice try, but no 3-D cigar.
Terms and Conditions ( part 2 )
It started with Shrink-Wrap. When vendors sell a hard-copy of a
piece of software to you, they wrap the box, or seal the envelope in such
a way that the act of opening the pack commits you to the ‘contract’ written
on the seal. As well all know, the contract basically says :
“ We don’t guarantee one bit of this software, which may
be a piece of half-baked, inefficient, unstable nonsense which is good
for nothing. But, now we’ve got your money – so tough ”
Then came ‘Click-Wrap ’ whereby the customer is presented,
either at download or at installation time, with an on-screen button which
says ‘I Agree’. By clicking the button you are ( in theory )
agreeing to be legally bound by the small print which precedes it – and
which you will almost certainly have *not* read.
Personally, I always assume that anyone with a huge enough wad of cash could
challenge these ‘contracts’ in court – because they are
clearly unreasonable. Reasonableness doesn’t usually feature very highly
in matters concerning Corporate Interests v. Joe Public. In practice, the
interpretation of the law is very heavily skewed in favour of the corporations,
in fact, the laws are often designed that way from the very beginning. (
Don’t take my word for it, just read ‘ Captive
State ’ by George Monbiot. )
But now things have gone a step further. Websites run by transnational corporations are
now claiming that just by ‘browsing’ a site you are entering
into a contract with the company ! For example I recently ‘browsed’ a
site called www.sony.co.uk The ‘contract’ which Sony says
I have agreed to, prevents me from giving a direct link to the small print – but
if you were to go to the site and press the ‘Terms and Conditions’ button
at the bottom-right of the homepage – you’d find it. All
7,988 words of it. That’s around 12 A4 pages of densely packed
print.
It’s the kind of document which I guess might take a highly qualified
contract / copyright lawyer a good day or so to read, interpret and fully
digest. To expect the average web-user to take the time to read it, let alone
understand its implications, is clearly ludicrous.
I’m not a contract lawyer, but I can’t think of a single example
of any other situation whereby someone is deemed to have entered into a contract
just by looking at something – especially not a seven thousand word
one. And yes, I did search for the ‘I do not agree’ button – there
isn’t one. I hate to disappoint Sony’s legal affairs
office, but, although they may feel I’ve entered into a contract with
them – Sorry, but ???????? ( that’s Japanese for ‘er .
. . I don’t think so’ )
Of course, the company can say whatever it wants to on its site, and one
assumes that their own lawyers believe it’s all perfectly reasonable.
My point though, is this.
What message does it send to the customer ? Take a look at the page, and
see what message you get.
anyone there?
Paul Allen, the co-founder of Microsoft has donated $13.5M
towards the building of a new radiotelescope. Following recent trends in
telescope construction, the machine will be an array of smaller dishes linked
electronically rather than one huge dish. Although the resolution of an array
is slightly poorer than one giant ‘scope of the same area, the practicalities
of construction are much less problematic, and so the cost is reduced dramatically.
The machine will be used to receive signals from deep-space in an attempt
to better understand the origins of the universe. At the same time, it will
continue the trying to find possible extra-terrestrial civilisations for
the non-profit SETI organisation. SETI recently completed
a nine year project in which they scanned almost 800 nearby stars for signs
of transmissions - but found nothing. But of course there are more than enough
stars out there to keep them occupied for the rest of eternity.
SETI call their new field of research ‘Astrobiology’,
if they ever find anything, they will presumably be able to coin some further
words such as Astrosociology, Astroeconomics, and ultimately AstroMediaStudies.
http://www.seti-inst.edu/about_us/
swipe yourself
The term ‘mobile phone’ might have to revised soon. There are
already ‘phones’ which incorporate a still camera, a video camera,
a hard-drive, an mp3 player, a compass, a decibel meter, GPS, a web-browser,
a thermometer etc etc . Now there are some which read the controversial RFID
tags beloved by big-brother conspiracy theorists.
http://www.nokia.com/cda1?id=55056
So, not far into the future, if you own one, you will be able to find out
where you are, but, more importantly, who you are . . .
Some dim www.
The Chinese government has closed down a blogging website ( www.Blogbus.com )
after somebody posted an entry critical of the government.
It’s hard to divine exactly what the authorities are trying to achieve,
because now of course, fifty times more people have heard of Blogbus than
they would have done otherwise. Not only that, but unless they intend to
ban every future occurrence of criticism, they can now be guaranteed even
more published discord.
Trying to censor the www is like trying to stop pigeons landing in a city
square. You’ve either got to glass-over the whole area, or give up.
They can either pull the plug on the entire www and jam any airborne electronic
links – or leave it alone to grow in the unruly way it always does.
blue words
The FCC is responsible for the regulation of all things which broadcast
electronically in the US. This includes everything from interference generated
by your pop-up toaster to bad-language on TV. Now they have decided that NBC broke
a federal law by allowing Bono to swear on a live broadcast of an
awards ceremony. No penalty will be imposed this time, but the level of fines
is running at about $0.5M a year, so small broadcasters are obviously going
to be fairly careful about things.
It must be pretty hard for them to keep their eye on the ball swearword-wise,
because language changes so fast. It was only 60 odd years ago when ‘Frankly
my dear, I don’t give a damn’ barely got past the censors.
The film’s producers even had to get Clark Gable to incongruously
put the accent on 'give’ to get away with it.
http://www.moviewavs.com/
On the other side of the coin ( and the Atlantic ) TV company’s like
the UK’s Channel 4 seem to be positively wallowing in expletives.
They’ve even launched a special webpage which has recordings of ‘Famous
People’s Favourite Swearwords’. To me has all the appeal
of listening to schoolboy’s saying ‘Bum’, giggling, and
running away. If they’d included a few politicians and religious leaders
in their list, it might have been a bit more interesting.
http://www.channel4.com/ads/index1.html
File under ‘errr, great … well … that could come in really
useful oneday maybe’
Nasa have announced that they are developing techniques to read ‘subvocal’ speech.
Instead of the normal methods of speech recognition, which can recognise
errr , speech, this tech recgonises the words via electrodes attached to
the neck. The subject thinks of a phrase, and then talks to him/herself quietly,
without lip or facial movements, and without being heard.
They apparently have already had some success with a prototype system which
can recognise a few dozen words. Nasa says that the technology might be useful
in noisy environments where normal speech recognition techniques are problematic.
Errrr. Rrrrrright. Perhaps they haven’t thought of placing a small
mike next to the astronaut’s mouth and asking them to talk louder rather
than softer. But still, it’s an interesting idea, I’m sure someone
somewhere might find a use for it oneday. Perhaps ‘The Men in Black’ won’t
have to whisper into their sleeves anymore.
core issue
Rumours have been circulating for a while that Apple is suing Apple.
That is, Apple the Beatles record label is suing Apple the
computer company. ( Oddly, there seems to be a bit of confusion between the
news sites regarding whether there is actually a court case going on, or
whether there is just a likelihood of legal action. ). The bizarre side to
the story is that Apple ( the Beatles ) already sued Apple (
computers ) before, and won. They got substantial damages ( reputedly $26M
) from the computer firm, who promised that they would never get involved
in any music-related field in the future.
You might think that having been hauled through the courts by a bunch of
multibillionaires with unlimited access to the most expensive legal firms
on the planet would make the computer company a little nervous about winding Apple (
the label ) up again. So, when the computer company decided to call their I-Pod venture ‘AppleMusic.com’ they
may perhaps have been just slightly risking things a touch.
There’s always the possibility that the respective legal representation
for the two firms might ‘interpret’ the findings of the previous
case in different ways – well they would wouldn’t they . . .
Background:
The Beatles label was called ‘Apple Corps’ and
was formed in 1968, and was planned to eventually be involved in electronics,
film, records, publishing, retailing and even tailoring. It’s history
is complicated and different versions of what actually happened appear in
different locations. Here’s on site which seems to give a good overview
. . .
http://www.beatlemoney.com/applecofacts.htm
The computer company was formed on April Fool’s day 1976, and was
apparently named after the cyanide-laced apple which was found ( and then
lost ) on the bedside table of Alan Turing, the genius computer
visionary and mathematician who committed suicide after being hounded by
the UK authorities.
Here’s a site with a company timeline.
http://apple.computerhistory.org/stories/
oh really ?
Every now and again, some important counter-intuitive non-obvious effect
is discovered through research. Or not.
This month’s Journal of the American Medical Association archive
gives us the news that an ‘Impaired sense of smell increases risk
for certain hazards’.
Researchers at the Virginia Commonwealth University found that
people who have no sense of smell whatever* can get into trouble in hazardous
situations which involve strong smells. Such as, for example, cooking accidents,
the ‘ingestion of toxic or spoiled substances’, and of course,
gas leaks and fires.
I’ve got a few extra ideas of my own which VCU might like
to consider for research.
1) To study the conjecture that persons of below average height would be
less likely to injure themselves after a fall onto a hard surface.
2) To investigate the possibility that free flying poisonous insects in
the driver’s compartment of road vehicles may contribute to accident
rates.
3) To evaluate the effect which proximity to annual research budget renewal
dates has on Ig-Nobel prize nominations.
*( a condition which is surprisingly common, especially, I’m lead to
believe, amongst high-flyer bank suits from New York, Popstars and Californian
film execs )
pick me up
There seems to be a bit of confusion about Starbucks’ new
idea for selling music via their chain of coffee shops. They announced on
Friday that, as of today, their outlets will begin rolling out a new service
which will allow customers to get some take-away music with their skinny
cap decaf with legs *1.
The press release must have been a little on the vague side ( there’s
no info about it in the press section of their website ) because none of
the external sites which reported the story seem to have much detail on exactly
how the music will actually be dispensed to the punters by the chain’s customologists *2
It looks like they will be providing the data in CD form, so I guess customers
will choose the tracks which they want burned while they have their coffee,
and by the time they’re ready to go, so is their CD. I would have thought
that maybe it would have been better to concentrate on I-Pod style
mp3 downloads, but perhaps that will be on offer too.
There don’t seem to be any details either on the charges, but the
going rate for a legit mp3 file is around $1 at present, so you could end
up spending quite a bit filling up a CD or your mp3 player. The main question
must be though – do coffee shops and music sales go together ?
Coffee shop and newspapers – yes
Coffee shop and books – probably
Coffee shop and groceries – perhaps
Coffee shop and hi-tech downloads - hmmmm
*1 to take away
*2 staff
The regular feature : uncanny searches.
Today’s not-quite-right search engine referrals.
1) Artworks of black-holes
2) Dreams + analysis + budgie
3) What uses has a computer?
By chance, I do happen to have some artwork, which I produced a while back,
showing a black hole. If the inquirer would like to e-mail me I’ll
send a copy – but actually, they’re very easy to photograph oneself – or
at least an artistic representation of one is easy to produce. Just use your
camera without removing the lens-cap.
Dreams of budgies ? Very straightforward to analyse : except that I would
need to know if the budgie was either inside – or outside – a
cage.( or even, perhaps, flying free in the Australian outback ). The important
factor here isn’t the budgie per-se ; it’s the prevailing conditions
with regard to the Gestalt. Without that, it’s simply jejune.
The third one is simple. The main use of a computer is being able to look-up
things on the internet.
bumpy take off
There’s a famous old ad agency chestnut from the 1980’s “Nothing
acts faster than Anadin” . It became so famous as a double–entendre
that’s it’s now part of the coursework of many English studies.
Some claim that the phrase was deliberately twisted to ensured that the
customers remembered the pill’s name. Personally, I’m more
inclined to think that either A) it was a blunder, or, B) It was an ad
agency joke at the expense of their client.
Anyway, here’s another up-to-the minute copywriter’s gem from
the international airline : Varig . . .
“The Varig difference begins while our passengers are still on
the ground . . . “
Yep, it sure does. A colleague has just spent 24 Hrs at Heathrow hanging
about while the airline failed to fix the plane’s autopilot. An unwelcome
wait, plagued from beginning to end by confusion and lack of information – so,
situation-normal really.
In 1995 new legal requirements will come into force in the EU which will
guarantee stipulated financial compensation for flight delays and overbooking – but
unfortunately, until then, all the airline has to do is prove that they took
reasonable steps to avoid problems – and they’re off the hook.
The new laws will quadruple the penalties airlines have to pay for ‘bumping’.
At the moment, many airlines deliberately oversell as much as 10% more seats
than are actually available on each plane. They know from experience that
around that percentage of passengers won’t turn up for the flight.
They’re not obliged to compensate any of these ‘no shows’ ,(
although they often will if the passenger can prove very unfortunate personal
circumstances ) and so, in effect, they get paid twice for 10% of the seats.
As an example,
A fully booked 777 flying Amsterdam > Los Angeles return, 10% overbooked,
will generate an extra ( cost free) €35,000 approx. in bumped fares
Unfortunately then, we can be pretty certain that the new legislation will
force the airfares up to compensate – maybe that’s the price
that has to be paid to get the ‘old style’ airlines to shape
up . . .
Respec !
George Michael has announced he’s not going to sell anymore
records – he’s going to give ‘em away. Well, perhaps not
give them away, but if he charges for the music then the money will go to
charity.
Of course, some cynics may say ‘ Well he can afford to, can’t
he . . . ‘, and yes, he sure can. So can Paul McCartney, Sting,
Dolly Parton, Bono, Stevie Wonder, Madonna etc etc – but none
of them , to my knowledge, has announced that they’ll be donating all
their future music–related earnings to charity.
Let’s hazard a guess that his current record label, and the music
industry in general, won’t exactly be overjoyed by his announcement.
Neither will up-and-coming new talent who haven’t quite reached the ‘I
don’t need any more money man’ stage.
Nevertheless, the world would undoubtedly be a fairer, more reasonable,
and more entertaining place if more people ( who can afford to ) behaved
like George. Well, up to a point obviously.
Hold the front page ( carefully )
It’s really satisfying when you come across a website which works
fast, with a clear layout and no messing-about-delivery.
Take for example :
http://www.titanite.fr/produits.cgi
I mean, you can’t make any mistake with a site like this. ‘Call
a spade a spade ‘ as the saying goes. They know what they make,
and they let the customers know about it – no messing about.
I might be wrong though, but I get the impression that they probably don’t
sell directly to the public. ( I tried to find an ‘e-biz’ ‘pay
with your card’ page, but I don’t think they have one. )
I suppose when you look at some of their products, like hand-grenades, multiple
grenade launchers, electronic detonators etc – you can see why !
The (French) site even provides translation into English, so we can see,
without even having to go to a dictionary, that “Nombre d'éclats
(masse 0,3 g)” means “Number of Splinters (weight :
0,3 g)” with regard to their ‘Percussion Munitions’.
So, how many marks out of ten would you give Titanite S.A.?
( Oh, by the way, Associated Press News Service are saying that
they made the explosives which killed nearly 200 people in Madrid yesterday.
It’s called ‘Titadyn 30 AG’ ( misspelled by AP as ‘Titadine’ )
and you can see all the specifications for it on the same page.)
AP report.
http://ap.tbo.com/ap/breaking/MGAZWRZFPRD.html
update:
The same story is now covered in the Guardian, ( with the same anomalous spelling
)
http://www.guardian.co.uk/
read and digest
Normally, I wouldn’t comment on current BBC stories, because,
obv, you can read them on their site – but every now and again one
comes up that just can’t go un-remarked.
Like yesterday’s headline story ‘One pill for obesity and
smoking’
Sanofi-Synthélabo, the French pharmaceutical giant ( net
sales €7.4 Billion 2002 ) whose motto is ‘Life is our inspiration’ aaaahh
sweet! are testing a drug called ‘rimonabant’ , which
the BBC claims, has been shown to ‘double the chances of quitting
smoking’.
Errrr . . . well that’s not actually what the company’s press
release reveals. In fact, 36.2% of the ‘patients’ had stopped
smoking after a ten week treatment with 20mg of the drug – as opposed
to 20.6% who were given a placebo. But here’s the interesting bit – ‘patients’ who
were given a 5mg dose *actually fared worse than those on a placebo*
( 20.2%). A little more research required perhaps ?
Happily, there is some more research on the horizon, because the drug is
not licenced for sale yet, and is now undergoing ‘Phase III’ trials
involving 6,500 patients in a worldwide study. However, as the company’s
annual report states in it’s ‘Forward Looking Statements’ section
:
“ . . . there is also no assurance that favorable results obtained
in pre-clinical trials will be confirmed by later clinical trials . . . “
Fair enough. So, errr, what’s happened to the story then ? No idea.
Ask the BBC.
Press release
http://en.sanofi-synthelabo.com/press
annual report ( large file )
http://www.sec.gov/Archives/edgar/
p.s. The drug is also claimed to reduce alcohol craving, and block the effects
of cannabis.
To be filed under ‘Amazing - who’d have thought it ‘
Prof Brain Wansink, of the University of IIlinois has
conducted some fascinating new research into overeating.
University secretaries were asked to put a bowl of ‘candies’ either
on their desk, or about six feet away. Researchers secretly re-filled the
bowls each night and counted the number which had been eaten.
Here’s the findings:
‘ The most significant drop in the number of candies eaten occurred
when the bowl was away from the desk’ When the bowl was six feet away,
only four chocs were eaten, but when the bowl was on the desk, the number increased
to six and a half !
Strewth! Prof! That’s astounding! But there’s more to come.
He also devised an experiment whereby cinema-goers were given a free bucket’o’popcorn
on their way-in to see a film. The popcorn had been deliberately chosen to
be a bit on the stale side. The research found that, if the bucket was ‘large’ then
more popcorn was eaten than if the bucket was ‘medium’. No! Stop!
I can’t absorb all this insight in one helping.
I’m not the gambling type, but I think there’s a 34.6783% chance
that the Prof. could find himself in this year’s Ig_Nobel prize nominations.
http://www.washtimes.com/national/
block it !
Back in 2002, Jamie Kellner, who was, at the time chairman of AOL’s
Turner Broadcasting Systems came up with a novel slant on the philosophy
of advertising. He said that viewers who flipped channels during ad breaks
were ‘stealing’ because they weren’t watching the channel’s
ads – which of course were it’s main source of income.
Now, some website owners are complaining that web-users who install pop-up
blockers and banner-removers in their browsers are ‘stealing’ from
the websites – who , of course, still have to pay for the bandwidth,
whether or not the ads get seen.
Dear Advertisers, I don’t want to disappoint you, but there’s
something you ought to know. Let’s get it clear shall we ?
E v e r y o n e – that is everyone with a full set of neurons
- hates pop-up ads. They hate flashy banners. All they do is annoy
the web-uers. They are never, ever, going to sell your product for you. In
fact, they lose customers, because they will come to associate ‘being
annoyed’ with your product. The ads are money down the pan.
To be fair, a lot of the more clued-up websites are very well aware that
the ads annoy the users – but they just can’t say no to the ad
dollars that are constantly oozing in their direction. Summed up then, their
attitude to their user-base is : ‘Yes, we know these ads are going
to annoy you, but we feel it’s worth it because we get paid a lot – so
take a hike’
OK, how about a compromise. How about producing web-ads that people would
actually like to see? Something a bit classy, perhaps a sponsored art-photograph
competition ? Recipes for international cuisine ? Anything – a
n y t h i n g but crappy little .gif animations, or, heaven forbid, Flash movies.
Tell you what though, as an AOL customer, I used to think that
they were overpriced, unreliable, inefficient, and relentlessly down-market,
but now they’ve got that ‘cute lil guy’ that runs across
the menubar polishing the letters, I’ve changed my opinion of them
. . .
http://www.aol.com
p.s. Mr. Kellner has now left TBS.
Particularly interesting
If you don’t happen to live in Geneva, you’ve still got time
to book an air ticket to get you there before 9am Tuesday. If you’re
amongst the first ten people to turn up at CERN’s Meyrin post
office, you will receive a Swiss commemorative stamp issued in honour of CERN,
*plus a special mystery gift !*
CERN aren’t saying what the gift is, but let’s take
a guess that it might be sub-atomic-particle-related. A z0? A w+- ? Or maybe
be a jar of Quark-Gluon plasma ? ( a CERN specialty ) As Patrick
Moore would say “Quite frankly, we just don’t know”.
What we do know is that it probably won’t be overly expensive, because CERN is,
not surprisingly, a little short of cash. The Large Hadron Collider,
the new accelerator which it is building, is rumoured to be costing around €2Billion,
though to me, that figure sounds just a few hadrons short of a full nucleus
. . . any bets on it going ‘large’ over-budget ?
The LHC will be looking for Higg’s Bosons amongst
other things, when it comes online in 2007. So, although your mystery prize
may well be teeming with Higg’s Bosons, unfortunately you
won’t be able to know for sure, because they have been discovered yet.
Just one thing – in order to claim the gift, you have to have been
born in 1954, in other words, share a birthday with the original CERN particle
accelerator – so I guess you’d better take your Birth Certificate
along with you.
Oh, and your surname has to be Higgs. ( Nah ! , only joking !)
There are public tours of the site planned for 16th Oct. I’d highly
recommend anyone to have a look if they can, CERN is a truly astonishing,
enigmatic and mysterious place.
http://info.web.cern.ch/info/ES/CERN50/
Captive State
In 1979, the late Charles Levinson, the person apparently responsible
for coining the word ‘multinational’, published a book
called ‘Vodka Cola ’.
469 pages crammed with astonishing details, down to dollar by dollar accounts,
concerning some intriguing financial dealings which featured Exxon, Pepsi,
Seat, the Vatican, Nixon, Kissinger, and dozens of others.
It’s main topic was some scandalous business tie-ups between the US
and USSR, but its broader point was that world governments were rapidly losing
control - to the giant corporations.
Levinson’s point was valid then, more than 20 years ago,
and is even more valid now. If in any doubt, read :
‘Captive State – the Corporate
Takeover of Britain ’ by George Monbiot.
( Macmillan press ).
No less explosive than ‘Vodka-Cola ’ the
book is also packed with details, and shows, with example after example,
how the UK governmental infrastructure has willingly and deliberately allowed
itself to become dominated by big business. In short, it’s about corruption
and amorality at the highest levels.
If you use a supermarket, drive a car, have children at school or university,
are undergoing NHS treatment, or live on the Isle of Skye,
*you need to read this book*. Without the access to the hard facts which George
M’s painstaking research provides, you will, unfortunately, be
stealthily and steadily herded in the general direction of Cuckooland – which
is exactly where ‘The Firm’ wants you to stay.
The hardback version costs £12.99, but it would be worth paying that
just for the 17 page ‘Fat Cat Directory’ which it contains.
A word of warning though, reading this book will make you angry – at
least it certainly should do.
Both books are available here :
Also see :
http://www.monbiot.com
spyware off the menu ?
If you were trying to think of a cutting-edge cyber-tech watchdog, the ‘State
of Iowa’ probably wouldn’t be the first body to spring
to mind. However, they have an interesting idea cooking away gently. They
are proposing a new law which would make ‘Spyware’ illegal.
You can read the proposal here:
http://coolice.legis.state.ia.us/Cool-ICE/
It’s an interesting bill. Essentially, if made law, it would make
it illegal for software companies and network operators to collect ‘Identifying
Personal Information’ about an individual user without their knowledge.
Each infringement of the law could invoke a prison sentence of max 2 years,
and a fine between $500 and $5000.
Needless to say, there is an exemption in the proposed bill for ‘Federal’ data
collectors, but nevertheless I would imagine that several very large software
corporations will be keeping a very close eye on the passage of this legislation.
Personally though, I would think that you stand more chance of making a
nice cup of tea in a chocolate teapot than this becoming law.
Terms and Conditions ( part 1 )
In a blaze of publicity , ( well not so much a blaze , more a match-strike
really ) , the UK Government has launched a new portal to give access to
their other sites ( all 2,500 of them ! ). Knowing how much trouble even
transglobal corporations with handsome budgets have in getting a site to
work sensibly - they’re going to need a lot of patience and luck. So
are the ‘customers’
( or are they ‘Stakeholders’ ? – one loses track of the PR-speak
. . . )
They’ve made a start though. And the first part of the site is up
and running
:http://ukonline.direct.gov.uk
There’s a nifty dodge which seldom fails to unveil the ‘sensibleness’ rating
of the devisors of any website – that is to have a quick look at the ‘Terms
and Conditions’ page. In this case, the conditions page is pretty
straightforward and reasonable – which is a very good sign.
There is one oddity though : The large red box which proclaims “We
are not responsible for the content of any linked site” . .
. Fair enough you might think. Why should they be responsible for the content
of any other sites ? Just one problem : all the other sites are the
UK government too . . . like for instance :
The Cabinet Office
The Freedom of Information Dept
The Parliamentary Ombudsman
The Data Protection Registrar
Etc etc etc
Even more worryingly, the ‘Office of the E-envoy’ who
manage the site describe themselves as :
“We, below”
Bit ominous isn’t it ? Are they trying to tell us something ?
gas cash
What’s invisible and is worth €13 a tonne? Yup, the old favourite
CO2. The market for ‘losing’ CO2 is well and truly hotting up.
There’s no shortage ideas of how to get rid of it, ideas, which, if
they work, will qualify corporations and even entire countries to claim a
share of the €Billions on offer.
There’s little doubt that, if the technology was available, millions
of tonnes of the gas would be being shipped , right now, to Mars. That would
:
A) get rid of it
B) help to warm Mars again ( for greening purposes )
C) now that water has been discovered there, it could create fabulous marketing
opportunities for mineral water companies , e.g. Mars rebranded ‘Planet
Perrier’
OK, a little fanciful perhaps, but not much more hare-brained than the some
of the current schemes for ‘losing it’. One time honoured way
to get rid of trash is to bury it. Although ‘bury’ is a tricky
concept when dealing with a gas, the Canadian Government is convinced it’s
a corker of an idea. So much so, that they have announced that they are offering
$22Million in non refundable grants to companies that develop ways of doing
it.
There is, however, a condition. The gas, which will be injected into the
ground under pressure, *is to be used to force oil back to the surface*
The government calculates that some 5 Billion barrels could be recovered
in this way . . .
Hmmm. I wouldn’t want to deflate their idea – but isn’t
there just a tiny logical flaw in the scheme ? Errr, like the fact that burning
oil is where the excess CO2 comes from in the first place ?
http://story.news.yahoo.com/news
mp4 ?
Wonderful. Another .mp3 standard on the horizon. ‘Thomson’,
the company which licences and holds a joint patent on the .mp3 format, have
devised a ‘new’ ‘improved’ version which incorporates DRM
( Digital Rights Management ) – in other words copy protection.
They’re trying to get manufactures and record labels to adopt the modernised
version. Only one problem – systems which play the ‘old’ mp3
files ( like the ones you use at the moment ) won’t read the new files
. . . Duh !
Funnily enough , some manufacturers are not exactly welcoming the idea with
open arms -– and open chequebooks. It will cost them just under $1
in licencing fees for every single product they sell. The licence fee is,
needless to say, passed on to the consumer ( plus a markup ). The punters
might not be overly happy about paying this fee either – Maybe they’d
like to know a bit more about the company which collects it ? . .
This is where the confusion sets in. There are two very large French companies
called ‘Thomson’. One is the joint holder of the mp3
patent, and owns , among other things, RCA and Technicolor.
The second is ‘Thomson-CSF’. Or rather, they were; they
have now been ‘rebranded’ and are called ‘Thales’ (
pron. Tha – leees )
They are also involved in electronics – but in a very different field.
This is a company which boasts a €14Billion order-book for defence technology – Their
products include nuclear missile guidance systems (M45) , opto-electronic
weapons sights, and ‘attack pods’ ( whatever they are ).
Confusing huh ? Two companies with almost identical names, both based in
France, one a chirpy multimedia concern, the other making guidance systems
for nuclear missiles. I couldn’t help wondering if they were connected
in some way . . .
However, a concerted , and highly tedious, www search revealed that the ‘Thomson’ sites
have no mention anywhere whatsoever of the ‘Thales group’ (
missile systems ). And , guess what, the Thales group sites have
no mention whatever of the ‘Thomson’ company ( mp3 players
)
I had more or less decided that the two companies were weren’t linked
at all . . . until I found this . . .
http://www.elektronikforum.de/ic-id/#T
An obscure reference site for identifying the logos stamped on electronic
components . . .
Well, well, well.
The logo listed for ‘Thomson CSF’, ( the arms company
) is the very same as the one that ‘Thomson’ ( the chirpy
multimedia one ) are still using on their website . . .
( see http://www.thomson.net )
In a civilised and reasonable world, where governments really were ‘committed
to transparency’, there would be a free-access database where ordinary
members of the public could check to see who owns what, and how corporations
/ directors / politicians / governments are cross-linked.
Only in your dreams . . .
It’s next to impossible to find out exact details of how companies
are hooked up. There’s no doubt that the two companies had the same
roots though, and, subsequent to my ‘same logo’ discovery, I
found a history page on the Thomson site which tells some of the story.
http://www.thomson.net/gb/01/0194.htm
What it doesn’t say though, is how closely the companies might be
involved today. From their web presences, it’s pretty clear that they
are not overly enthusiastic about drawing attention to any links between
them.
So my question is, when you buy your innocent mp3 player, does *any*
of the lucrative royalty revenue-stream which it generates, end up going
towards ultra-high-tech arms development ?
I-Pod > Attack pod ?
Be nice to know wouldn’t it ?
Let’s hope they get in touch and let me know – then I can post
the details here for them. In the meantime, boot up your mp3 player, chillout,
and check out a new group . . .
http://www.thalesgroup.com
featuring:
OODA ( Obsever Orient Decide Act )
FOAS ( Future Offensive Air Systems )
FIST (Future Integrated Soldier Technology)
BGTI ( Battle Group Thermal Imaging )
JOANNA ( Joint Airborne Navigation and Attack )
MELT ( Miniature Eyesafe Laser Rangefinder )
MUNOS ( Multiple Use Night Weapon Sites )
PIRATE ( Passive Infra Red Airborne Track Equipment )
SPIRS ( Sight, Periscopic, Infra-red, Scorpion )
SWARM ( Stabilised Weapon and Reconnaissance Mount )
TOGS ( Thermal Observation and Gunnery Sight )
Etc etc.
Wouldn’t want to be on the wrong side of that lot.
You can download a copy of their inspiring brochure at:
http://www.thalesgroup.com/all/pdf/VIEW9_UK.pdf
sinking feeling
Sometimes the tide pulls in one direction – sometimes it pushes in
the opposite. And the residents of Tuvalu know all about it. The
group of islands is in the news again ( seldom a month goes by without a
headline story ) because it’s in danger of becoming submerged under
the Pacific.
The tide I’m referring to though, isn’t seawater, it’s
P.R. pressure. Tuvalu seems to have accidentally become a battleground
for diametrically opposed governmental propagandists. The Tuvalu government
does not tire in its efforts to feed the world’s press agencies stories
about the sea-level rise, which could spell the end for the country’s
possibilities as a viable inhabitable zone.
On the other hand, the PR agencies employed by the transnational oil companies
( with governmental backing ) never tire of trying to undermine the idea
that global warming and sea level rise are happening at all.
It should be pretty straightforward shouldn’t it ? Is the sea level
rising or not ?
Errr . . . not sure.
Sometimes the Tuvalu government’s spokepersons say that the level
has risen over the last ten years, at other times they say that ‘surprisingly’ the
levels have actually fallen. To make matters worse, geologists say that some
parts of the islands are actually sinking – in the sense that the land
is moving slowly downwards rather than the sea upwards.
Perhaps the most revealing statement about the predicament comes from professor Patrick
Nunn at the University of Fiji. “ The islands are
between 2000 and 3000 years old . . . “ They apparently formed
at that time because the sea levels were lower, allowing a build-up of
sand and gravel.
On a geological timescale, 3000 years is not even the blink of an eyelid.
Unfortunately for the Tuvalese, their ancestors chose to set down roots on
the geological equivalent of a mirage. Of course, technology exists which
could save the nation. Desalination plants can easily remove the salt from
the island’s problematic freshwater supply ; and a dyke-building project
could obviously protect the low-lying areas, as they do in much of Holland – given
the budget.
But the Tuvalese don’t have the budget. The earn a few $million a
year from the .tv internet domain which they’ve licenced,
but that’s about it. If I were them, I’d embark immediately on
a search to find a unique Tuvalese creature of some sort – lizard,
moth, mouse, whatever - that way, they might get they might get international
financial support for habitat protection – unfortunately, people don’t
qualify it seems ( neither do fish obviously ).
and going up :
http://onenews.nzoom.com/
and going down :
http://www.tmgnow.com/repository/global/sea_level.html
(see also archive 16 Dec 2003)
originality
Continuing the tradition of bewildering search-engine referrals, yesterday’s
choice peculiarity was
“Cartoons about sludge management”.
This time, it wouldn’t be that hard to oblige the enquirer. Two sewage-farm
workers up to their necks in sludge : one (head) says to the other “Squelch
back to the office and re-boot the sludge control computer again would you
Jim . . .“
Unfortunately, there are other fish to fry, so the cartoon won’t be
forthcoming. The point I find interesting though, is that there is someone
out there in cyber-land *who thinks that there is a possibility that
a cartoon about sludge management already exists*, and that it’s
worth doing a quick websearch to find it. Perhaps he / she is right. Perhaps
one does already exist. I’d like to think it does.
One of the great powers of the search engines and the www database is that
it’s now much easier to check to see whether an idea one has just had
is original or not. Unfortunately of course, as time goes on, and the database
grows, it gets more and more difficult for any individual to have an original
idea, unless you specialise in ever more obscure items – such as sludge
management.
Eons back, before the www, one could delude oneself that an idea was original,
and, on a local basis, for practical purposes, it may as well have been -
because no one else would know it had been done before either. Now, we can
run a check in two minutes, and more often than not find that, yes, that
exact phrase, that exact image, or that exact name has already been produced
. . .
So, for instance, if DJ Dangermouse had done a quick www search
before embarking on his project ( see 26th Feb ) , he could have found out
that :
A) Using someone else’s music without permission is illegal
B) There was already another ‘Grey Album’
C) Dangermouse is a copyrighted tradename
But if he had run a check, he might not have produced his project - and
the world would be a slightly duller place . . .
P.S. Flavour-of-the-decade cosmology / physics now maintains that there
is a good possibility that there are an infinite number of parallel universes – the
so called ‘multiverse’ . . . makes having an original idea somewhat
even more tricky. Impossible in fact.
Best not to think about it. |